News
Turning hotel assets into high-performing destinations
Creating value in hospitality starts with a clear vision of each asset.
Targeting opportunities, optimizing performance and supporting each hotel asset over the long term, with in-depth knowledge of the Moroccan market.
Video of 20 October 2026.
The vision of Othman Cherif Alami, President of Investour Hospitality
Digital Horse Day 2026: digital technology serving the horse
At the El Jadida Horse Show, the Digital Agriculture Hub held the 3rd Digital Horse Day, devoted to digital tools that strengthen the bond between people and horses…
Read the article (opens in a new tab)Investour Hospitality launches its corporate website
Live since 7 October 2026, Investour Hospitality’s corporate portal supports its growth and eases dialogue with owners, investors and hospitality stakeholders…
Read the article (opens in a new tab)What hospitality to support growth in Moroccan tourism…
As Morocco establishes itself as a leading tourist destination, hospitality is entering a new era.
How to anticipate travellers' new expectations, develop ever more compelling experiences and build sustainable growth?
Capsule of 5 October 2026.
Some ideas driving this reflection
Investour Group unveils its new strategic plan
Built around three fundamental pillars, Investour Group's new strategic plan was unveiled on the occasion of the Group's 60 years in business, a key milestone in its history…
Read the article (opens in a new tab)Investour Group looks to the future
Presented in Casablanca for the 60th anniversary of Atlas Voyages, the "Cap 2030" plan is based on a multi-brand structure and a vision focused on quality, innovation and sustainability…
Read the article (opens in a new tab)Investour Group: energising Morocco’s hospitality sector for 2030 and beyond
Discover how Investour Group is revolutionising tourism in Morocco with its “CAP 2030” strategic plan. Learn more about Investour Hospitality, the new brand dedicated to hotel management, and its ambition to become a leader recognised for the excellence of its services, its innovation and its commitment to sustainable development.
Watch the video (opens in a new tab)Investour Group launches its strategic plan "Cap 2030"
To mark its 60th anniversary, Investour Group unveils "Cap 2030", a new roadmap focused on quality, innovation and sustainability. A strong ambition to support the transformation of Moroccan tourism and build the Group's new horizons...
Read the article (opens in a new tab)Investour Group rolls out its “Cap 2030” strategic plan
Founded in 1964, Investour Group is rolling out “Cap 2030”, a plan built on three pillars: quality and excellence, innovation and technology, sustainability and social responsibility…
Read the article (opens in a new tab)